wet n wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market. The brand–known for its fun, fashionable cosmetics at affordable prices–is partnering with the German distributor in an effort to further its global expansion. New products, packaging and fixtures will arrive in stores in May 2012. The collaboration targets drug and mass retailers. The wet n wild 2012 Cosmetic Collection is available at US mass market retailers.

“DMV is the perfect partner for wet n wild, as Germany is the next logical target for the brand’s global expansion” said Bill George, president and chief operating officer, Markwins Beauty. “The German economy is the largest in Europe and German women are amongst the top consumers of cosmetics. Our mix of quality, fashion and value resonates with these customers, and in DMV, we have a partner that knows the market and can deliver the support that retailers and consumers need.”